Who we are
We are a bridge between the US and China, that connects Chinese communities and enables outreach to them.
Technology connects our local communities through familiar platforms. Daily content keeps them engaged. Bi-cultural roots in a customer-centric environment give rise to community voice, outreach, and trust.
We create media strategies that leverage our deep understanding of bi-cultural behaviors and platforms. Brands and government branches partner with us to serve our unique customer segments.
Our portfolio of news websites receives a huge number of page views from the Chinese community each year. Use this traffic to target your audience via web, mobile, video, etc.
Our content specialists cover a broad range of topics, from local- to national-, and by interest area. They are deeply connected to the community entertainment and media partners who make content that people love.
We provide custom-tailored design for our partners (across every level: from local to enterprise) with a clear, consistent voice to meet our communities’ needs.
Our practice provides unbiased consultation on how to maximize a brand’s budget in regards to culturalized social media, including areas such as: Chinese platforms, messaging best practices, and suitable partners.
Through our extensive network of Chinese media partners, we purchase media and advertising to best supplement our clients’ strategies and needs.
We start by listening to our communities and by delivering local news. Every day.
Our tools - ranging from our "Live" apps to Xiahongshu and Wechat Official accounts - are designed as tailored paths of communication.
Guided by our unique bi-cultural approach, we design experiences that speak to our communities in a familiar voice.
China office: Nanjing, China
US office: Philadelphia, PA 19083